Create your own reality. That's the tag line for Saoirse Noonan's Freedom Official Clothing company, which specialises in "urban and street style" wear.
It's a passion project for Noonan, the 25-year-old Cork native who has been banging in the goals for Celtic this season.
She hasn't played for the Republic of Ireland since the pre-World Cup friendly against Zambia back in June 2023, however. At that time, Noonan was on the books at Durham in the English Championship, but a move to Glasgow last summer has raised her profile and confidence levels.
She just can't stop finding the net at Celtic, bagging 22 goals in all competitions so far this season.
Still, the reality of her international situation has had plenty of observers scratching their heads.
While Ireland toiled to a 1-0 win against Turkey before being hammered 4-0 in Slovenia, Noonan was sitting at home watching on TV. Now she's back in the fold for the upcoming Nations League double-header against Greece and desperate to show boss Carla Ward what she's capable of.
"Carla gave me a text, saying she was going to give me a call later that day," said Noonan at FAI HQ.
"It was a wait for a few hours, but when she rang me and told me I was going to be in the 23, I was absolutely delighted and I couldn't wait to get in.
"I spoke to Carla briefly about two weeks after the last camp and just touched base as to how far off or near I was to being called in. She was open and honest and I just kind of went from there, knew I had two games left with my club that I really wanted to focus on.
"And I knew they could be watched by the staff, so when I got the text, I wasn’t sure if she was going to say that I still had a bit more to work on or they needed to see me a bit more or if I was going to be in. It was a bit nerve-wracking, but it was definitely a lot of delight when I got the news."
"I think for me, it was more a sense of I always knew I couldn't always rely on football."
Ward admitted she was pleasantly surprised when Noonan reached out to ask the head coach what areas of her game she need to improve on to earn a call-up.
No sulking, just self reflection and a constant desire to improve.
Those qualities have served the ex-Cork City player well, in football and in business.
"I think for me, it was more a sense of I always knew I couldn't always rely on football," Noonan said when asked about the challenges of running Freedom Official Clothing outside of football.
"But it was about an identity. At times, you don’t want to be known as just Saoirse the footballer. I liked it when people said, 'that’s your brand', and I said 'yeah'. You might look at it and not know it is mine and I love that as well, if people are wearing it and they don’t know it’s mine. I think that’s really nice.
"Or friends who are wearing a jumper and told it’s nice and they don’t know it’s mine and they say it back to me. I think that’s really warming. It does help your confidence a bit because you are speaking to new people regarding something that is out of your comfort zone a bit."
It would be a surprise if Noonan doesn't get a run at some stage against Greece, either in Crete on Friday or at Tallaght Stadium the following Tuesday.
She deserves a chance to properly stake her claim, while the news that June's clash against Slovenia will be played at Páirc Uí Chaoimh is another incentive to shine.
If Noonan stays in the squad for that window, she could become the first sportsperson to play a competitive inter-county Gaelic football match and a full soccer international at the Leeside venue, having previously represented the Rebels there in a league match against Westmeath.
"Playing for Cork firstly and representing your country would be amazing," she admitted.
"Especially because all my whole family could attend. My granny (Eileen O'Callaghan, from Ballyphehane beside Turner’s Cross) never missed an underage international so for her to see me play a senior competitive game, to me that’s better than any history I could make.
"That’s in the back of my mind but we’ve a big week coming up for the team. We’ll focus on that, get to my club for a few weeks and see how things go."
Watch Greece v Republic of Ireland in the Women's Nations League on Friday from 3pm on RTÉ2 and RTÉ Player. Follow a live blog on rte.ie/sport and the RTÉ News app and listen to live commentary on RTÉ Radio 1 Extra
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