Title sponsor Barclays and the new company overseeing the top two tiers of English women's football have agreed to the biggest deal in the history of the domestic women's game in England.
It's understood the renewed investment, covering both the Women's Super League and Championship, is in the region of £45m (€53.9m) across three years starting from 2025.
This is the first season the WSL and Championship have moved out from under the FA umbrella, operating under a new, independent, club-owned company called Women's Professional Leagues Limited (WPLL).
WPLL CEO Nikki Doucet said: "Barclays has been a leading light when it comes to supporting women's football, and they become a founding partner for WPLL as we embark on a transformational journey to grow the game.
"This record multi-year investment demonstrates long-term commitment and is important because it provides positive endorsement for what we are trying to accomplish."
The new deal also sees the bank double its previous financial commitment.
When Barclays became title sponsor of the Women's Super League in 2019, it was the biggest investment ever made by a brand into women's sport in the UK.
The WSL has experienced significant growth since, especially in the wake of the Lionesses' triumph at Euro 2022.
As the WSL grows, so does the challenge facing Irish exports
According to Barclays data, the league now attracts 3.2 million followers, with average attendance at matches up 283 per cent since the 2021-22 season.
The bank has also renewed its partnership with the Premier League, remaining official banking partner until 2029, and extended its partnership with the Football Association for a further three years to 2028, continuing its support for the Barclays Girls' Football School Partnerships programme.
To celebrate the renewal, 14 mascots from the leagues descended on Barclays headquarters to personally 'sign, seal and deliver' the deal in a 'mockumentary'-style video featuring former England striker and Barclays ambassador Ian Wright.
Wright said: "We constantly talk about the sustainability of women's football and the need for increased investment and long-term partners to truly accelerate the growth.
"This investment is exactly what's needed to not only continue the growth but to ensure the game is sustainable for future generations."
Irish players in the WSL
Courtney Brosnan (Everton)
Heather Payne (Everton)
Abbie Larkin (Crystal Palace)
Izzy Atkinson (Crystal Palace)
Hayley Nolan (Crystal Palace)
Aoife Mannion (Manchester United)
Jess Ziu (West Ham)
Jessie Stapleton (West Ham)
Megan Walsh (West Ham)
Katie McCabe (Arsenal)
Leanne Kiernan (Liverpool)
Niamh Fahey (Liverpool)
Tara O'Hanlon (Manchester City)
Irish players in the Championship
Chloe Mustaki (Bristol City)
Tyler Toland (Blackburn Rovers)
Dee Bradley (Durham FC)
Emily Kraft (Southampton)
Eleanor Ryan Doyle (Durham FC)
Erin McLaughlin (Portsmouth)
Grace Moloney (London City Lionesses)
Megan Campbell (London City Lionesses)
Ruesha Littlejohn (London City Lionesses)
Jamie Finn (Birmingham City)
Lily Agg (Birmingham City)
Louise Quinn (Birmingham City)
Lucy Quinn (Birmingham City)
Sophie Whitehouse (Charlton Athletic)
