Noel Mooney is the new chief executive of the Football Association of Wales.
Mooney joins the FAW from UEFA, where he was head of strategic development and worked with all 55 European federations on strategies, commercial revenues, participation, public affairs, digital transformation and governance.
Mooney was seconded to the FAI for six months in 2019 to lead the association on an interim period as the turmoil at the body was revealed.
The former Limerick goalkeeper succeeds Jonathan Ford, who stepped down from the role at the end of March and just two months before the start of the delayed 2020 European Championship.
"In this next chapter for Welsh football, we will grow and evolve the game to become more popular and successful," Mooney told the FAW website.
"The mission is very clear and I can't wait to work with everyone in Welsh football to reach our full potential.
"I have enjoyed collaborating with great people to grow European football at UEFA for the past decade and now the focus will be on ensuring that the FAW becomes one of the best football associations globally at all levels by being strong locally in every village and town across Wales."
Mooney, who takes up his new role on August 30, played for Limerick, Cork and Shamrock Rovers in Ireland.
He spent five years at the FAI in a marketing role before joining UEFA in 2011.
FAW president Kieran O'Connor said: "The FAW have identified Noel as the right person to manage the FAW into a new era of success and evolution.
"He has a vast experience of working across all European national associations over the past decade to grow European football and we are delighted that Noel has agreed to focus his experience and skill set to develop football in Wales."