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Umbro say they will not promote Linfield's new away kit

Linfield captain Jamie Mulgrew sporting the new kit
Linfield captain Jamie Mulgrew sporting the new kit

Sportswear manufacturer Umbro have said they will not be promoting Linfield's new football kit on any of their channels.

Last Friday, the Irish Premiership club denied that their newly unveiled away kit for the 2020/21 campaign has been influenced or is in tribute to any third party.

The kit, which is purple with a diagonal orange stripe crossing down from the left shoulder, caused a stir on social media when it was unveiled, with people comparing it to a flag of the loyalist paramilitary group, the Ulster Volunteer Force (UVF).

In a statement, Linfield said the likeness between the jersey and the flag was "totally coincidental".

"The design has met with approval from large numbers of supporters but unfortunately and sadly, there have been certain suggestions from a small number from outside the club which this club can not ignore," the statement read.

"For the avoidance of all doubt, the design is of a football kit for a football club and any similarity/likeness/resemblance with any other design used by any other entity is totally coincidental and entirely unintentional.

"Any allegation or inference to the contrary is robustly and vigorously rejected by this club which prides itself on being inclusive, open to all and representative of all."

On Monday, Umbro released their own statement in relation to the kit.

"At Umbro we believe in the unifying and democratic power of football," it read.

"This is why we are opposed to all forms of discrimination, discriminatory behaviour and violence.

"Kit designs are a collaborative process and this kit was based purely on guidance from the club. We apologise unreservedly for any offence we have unintentionally been party to.

"Furthermore there will be no promotion of this product on any Umbro channels."

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