Bohemians have announced a partnership with Amnesty International which will see the League of Ireland club's 2020 away jersey feature an image of a family fleeing war and the words "Refugees Welcome".
The jersey will also features the slogan "Love Football, Hate Racism" on the collar.
The initiative sees Bohs and Amnesty campaign together for an end to the Direct Provision system.
Bohemians commercial and marketing director Daniel Lambert told RTÉ Radio 1's Morning Ireland that the move follows the Dublin club's past engagement on the issue of refugees and asylum seekers.
"We have been heavily engaged with MASI - the Movement of Asylum Seekers - and we've brought people to games," he said.
"Initially it was a fan-led initiative where people raise money just on the terraces and they pay for buses to go to the different [direct provision] centres mainly in Dublin and bring families to our games.
"People arrive in Ireland and very often they might not speak the language but everybody speaks football.
"And through those kind of engagements with fans, we've had deeper engagements with MASI.
❤️It is with great delight that the Bohemian Football Club, made possible by @DesKellyIE, unveil our 2020 @ONeills1918 away jersey, a partnership with @AmnestyIreland— Bohemian FC 🔴⚫ (@bfcdublin) February 12, 2020
Full launch at 11am
Available now at https://t.co/SD2ZEn0mZu pic.twitter.com/wHVMTJ8m0Q
"We've allowed them to have meetings in Dalymount and Christmas time we actually had about 200 children and their families to Dalymount.
"They were each given a Christmas present or coaches coached on the pitch. Just before Christmas there were meals made and we actually had gifts for over 500 children and they left on buses back to the different centres.
"So it was a great day and it really showed us the human impact football can have and it can be a real force for good."
Lambert added that he does not see the away jersey contravening UEFA's regulations on messaging or slogans on clubs' equipment.
"It's down to interpretation. We don't interpret a message that people are welcome as political. We see it as a humanitarian and social issue," he said.
"Barcelona have had UNICEF on their shirts and we see this as a message that really is about welcoming people to Dalymount and in general.
"To us, to welcome people to our stadium is the right thing to do and we work with different groups. The club is progressive in many areas."
Bohemians begin their League of Ireland campaign against Dublin derby rivals Shamrock Rovers on Saturday, 15 February at Dalymount Park.
Bohemians v Shamrock Rovers will be live on RTÉ2 from 1.30pm on Saturday.