FAI Chief Executive Officer John Delaney admits that mistakes were made the last time long-term tickets were sold for the Aviva Stadium.
A decade ago the FAI went to market with ten-year tickets priced between €12,000 and €32,000.
Delaney was speaking at the launch of new long-term tickets – three years available from €2,000, five years from €3,000 and ten years from €5,000 – and he acknowledged that their prices were too high in the past.
The failure to sell those Vantage Club seats left the FAI with higher debts than planned when the old Lansdowne Road was being redeveloped.
"Mistakes were made," he said. "Pricing was made on solid advice but the pricing was wrong, the recession began to bite and lessons have been learned this time, pricing is realistic. It's a good price and it's good value.
"The ambition is to sell just short of 4,000 premium seats which would raise €12m.
"There are huge benefits to Irish football and Irish life with the Aviva Stadium, it's off huge economic benefit to the Irish economy."
Meanwhile, Delaney says that the FAI are keen to attract more big games to the Aviva Stadium that don’t feature Irish teams.
"We're already hosted the 2011 Europa League final here, we've had big games here - Bosnia and Germany and many more to come," he said.
"We will host four games for the Euros next year and at least two matches of those will be our games if we qualify.
"There's also the hope and a potential to host a women's UEFA Champions League final at some stage and we will certainly along our journey make an application to host that.
"There's the potential to host games as part of the 2030 World Cup. A feasibility study is currently being conducted with Northern Ireland, England, Scotland and Wales.
"That's something we had a positive meeting on recently. It's not a bid yet but it's certainly heading in the right direction."