UEFA is increasing the amount of money it gives to its 55 member associations for developing the women's game by 50 per cent, football's European governing body has announced.
Funded by the profits from the men's European Championship, each national association will receive €150,000 a year for women's football projects, up from €100,000. Overall, this is an annual increase of €2.75million.
The news comes a week after world governing body FIFA announced its first Women's Football Strategy, with the aim of doubling women's participation in the sport to 60 million by 2026.
In a statement, UEFA president Aleksander Ceferin said: "The potential for women's football is limitless and it is with this in mind UEFA has taken the step to increase the funding available to the national associations to help improve the women's game across the continent.
"Increasing the participation and the role of women in football has been one of my main objectives, both before and after I became UEFA president."
Both FIFA and UEFA are now trying to promote the women's game better so it no longer needs to be subsidised by the men's game, and among FIFA's ideas are the creation of a Women's Club World Cup, more international age-group tournaments and much more female representation at senior levels of the game.
Women's football is undoubtedly growing in popularity.
For example, the 2017 Women's European Championship in the Netherlands was watched by a record live TV audience of 178 million fans worldwide and a best-ever total of 240,045 fans at the games.