Not since Karl Power became Manchester United's 12th man for the team photo in the old Olympic Stadium in Munich back in 2001 has the humble team photo attracted such notice.
These days, the old-style team photo is only of use to publicans, newspapers (or at least those of the national variety) having decided that action shots are far preferable for the following day's edition.
But the Welsh national team is rejuvenating this tired old format with a series of zany formations and antics that caught the attention of observers a while back.
The tradition stretches back further than many think and their latest effort in Georgia on Friday night was a complete corker.
In shape, it greatly resembled last year's effort in the home game against Georgia. But, as with each Wales photo, there was a new twist, with Joe Ledley positioned at a different angle to the rest of his teammates, his hand resting jauntily on Aaron Ramsey's shoulder.
Wales at it again with their team photo last night 😂
— Oddschecker (@Oddschecker) October 7, 2017
📸 pic.twitter.com/CUhRaFYNGk
As a pose, it was slightly more conservative than their far-out attempt at a group photo against Moldova last month.
This, in our view, represents the high point of the campaign.
Photo: Wales' pre-match team photo for tonight's game vs. Moldova, featuring Aaron Ramsey. 🤔 #afc pic.twitter.com/7nLnNNVEIx
— afcstuff (@afcstuff) September 5, 2017
In Serbia in June, they flipped the formation on it's head, adopting a 7-4 look for the beleaguered photographers.
Front left, we see Jazz Richards play a starring role, choosing to stare not at the camera but at the side of Ben Davies's head.
In Austria this year, Gareth Bale's was slightly pronounced in a typically loose looking photo...
They had it slightly toned down for their visit to Dublin in March with Ledley again standing out.
Ledley affectionately places his hands on the knee of both Gareth Bale and Aaron Ramsey rather like generations of schoolboys have done to a peer asked to read aloud in class.
Here is the seminal effort before the Georgia game in Cardiff last year.
The tradition spans the generations. Here is the somewhat off looking effort ahead of the famous 2-1 win over Italy in the Millennium Stadium in October 2002.
Joe Ledley disclosed what was apparent to everyone with an ounce of sense when he admitted the photo antics were deliberate.
Apparently, it's partly superstitious and partly down to being shambolic at posing to begin with.
"At first we didn’t look into it but then gradually a few photos got together and it was awful, so we just thought we may as well keep it the same," the midfielder told Wales Online.
"It’s been lucky for us too. It’s not really superstitious but I don’t think we will have a proper photo.
"We don’t practice. We just talk within the group and we decide what we’re going to do."
If Wales were losing games and frustrating their supporters then the team photo shenanigans would probably be recast as a distracting indulgence that reflected the players' lack of seriousness about playing for their country.
As they are winning, their team photo playfulness is reflective of the joyous, freewheeling and anarchic spirit that has helped Wales reach the semi-final of Euro 2016.
