Lionel Messi found himself the unlikely figure of controversy in Egypt after a local politician and a soccer official reacted angrily when he donated a pair of his boots to raise money for charity.
The World Footballer of the Year appeared in an interview on MCC Masr’s 'Yes I am Famous' programme where it was announced the Barcelona star would auction his boots for charity.
The reaction to the gesture has been met with stinging criticism from sections of the Egyptian government and media.
"It's humiliating to all Egyptians and I do not accept this humiliation"
Member of parliament and television presenter Said Hasasin, appearing on his own talk show, took off his shoes and said he would donate them to the poor of Argentina.
Throwing shoes is considered an insult in the Middle East.
"Whose shoes do you want to sell, Messi? How much do you think it will get? You don't know that the nail of a baby Egyptian is worth more than your shoes? Keep your shoes to yourself or sell them to Israel."
"Messi, we Egyptians are 90 million people, who have pride, we have shoes."
"We don't eat off the money of other peoples' shoes. I would have understood if he donated his Barcelona uniform to the Egyptians, it's accepted. But just the shoes? It's humiliating to all Egyptians and I do not accept this humiliation. Egyptians may not find food, but they have pride."
"We Egyptians have never been humiliated before during our seven thousand years of civilization."
MBC Masr's Mona El-Sharkawy who interviewed Messi said the gesture had been misinterpreted and that the donation was not for an Egyptian charity.
"This is so false. It's a trend on our show that we take a souvenir from our guest and put it on auction for charity," El-Sharkawy was quoted as saying by news agency Ahram.
"I am surprised, I didn't say we will be giving it to charity in Egypt or any other place. I don't know why they said he is presenting it to Egypt. This was never said."
Messi has not commented on the reaction to his donation.
Former Egypt forward Mido said he was grateful for Messi's gesture, writing on Twitter: "The most precious thing the writer owns is his pen ... and the most precious thing the footballer owns is his shoes. I hope we stop the false accusations."