QPR owner Tony Fernandes has stressed the need to move away from their Loftus Road home if the west London club are to continue to thrive in the Premier League.
However, the club look set for a drawn-out legal planning process, with motor dealership Car Giant also determined to redevelop the site QPR have proposed for a new football stadium.
Loftus Road has been the club's base for over a century, but the stadium holds just 18,439 spectators, currently the lowest capacity in the English top flight.
Fernandes believes relocating to a new 40,000 seat, multi-purpose stadium approximately three miles away at Old Oak Common would allow the club to fully develop potential and presents the "only realistic place for us to move."
According to QPR, the project, which is in its first stage of consultation, would also create 24,000 homes, 55,000 jobs and community facilities as part of a regeneration of the area, which the club says is, at present, a "patch of unsightly and under-used land".
However, car dealership Car Giant also has its own plans for redevelopment of an area which has been earmarked for a new Crossrail and HS2 'superstation' hub. The car dealership already owns the majority of land, some 47 acres, on Old Oak Common where it has been established for more than 30 years and is a major employer with some 700 jobs.
Negotiations between the two groups have hit an impasse, although the Greater London Authority remains hopeful an amicable agreement over the future of the site can eventually be reached.
Car Giant intends to commence a public consultation on its 'Old Oak Park' regeneration proposal for early in the new year, with a planning application supporting the Mayor of London's proposal to build a total of 24,000 new homes set for autumn 2015.
QPR, though, remain totally committed to their own relocation proposals.
Fernandes said: "We need to move on from Loftus Road if we are to sustain a top-flight football club and Old Oak Common is the only realistic place for us to move.
"(It is) close to our fans and our roots, with great transport links, and the opportunity to be at the heart of the most exciting new development in west London for years."
