Sunderland chairman Niall Quinn has urged the club's fans to remain patient as he and manager Roy Keane home in on their transfer targets.
The Black Cats have already been the subject of speculation over their summer spending in the wake of Keane's admission that he could match or even exceed last season's £44million recruitment drive.
Rumours over the weekend suggested the club could break its own transfer record with a £10million bid for Celtic midfielder Aiden McGeady, or by prising £16.5million Tottenham striker Darren Bent away from White Hart Lane.
But Quinn is refusing to panic as supporters eagerly await the first breakthrough.
He said: ‘A lot of things are happening behind the scenes, but players are away and it is very hard to get these quality players.
‘People are probably waiting and anxious that we make signings, but we have to do it properly and we have to get quality now.
‘There is no point in signing players to keep people happy. We have to make sure we get the ones we are after.
‘Roy and I had a good chat the other night looking at the state of play, talking about the various inquiries we have made and what the chances are of achieving the kind of player that we need at the club.
‘When I played, I never realised how hard it would be get players who would really improve the team.’
Keane wasted little time in identifying potential targets after guiding his side to Barclays Premier League safety last season and telling those members of his existing squad who are surplus to requirements they could leave.
However, he is keeping their identities to himself and those who need to know, conscious that certain avenues will inevitably become dead ends.
It is understood there was an inquiry over Bent that did not result in any great encouragement, while any pursuit of Republic of Ireland defender Richard Dunne could be scuppered by Mark Hughes' arrival as Manchester City manager.
West Ham United frontman Carlton Cole was once again linked with the Wearsiders today, but Quinn, like his manager, is remaining tight-lipped.
He said: ‘It is not my job to say who we will try to get. It's my job to try to get the money together and see if we can unlock players.
‘Roy is adamant that he is keeping his cards close to his chest rather than us talking about things (publicly) and just disappointing people if they don't come off.
‘We are happy to stay silent and people will have to trust us that we are doing the best things for the club.’
There has been little significant activity anywhere in the market to date, and with Euro 2008 still going strong, that situation is likely to persist for some time yet.
But Quinn is convinced it will not be long before things start ticking over.
He told the Sunderland Echo: ‘The transfer market has not really got going yet.
‘It's a bit like the housing market - it's a bit stuck. I am sure we will get going - there are bits and pieces happening.’
