Celtic chairman Brian Quinn wants to see Champions League football at Parkhead on an annual basis.
The club missed out on European football's top club competition last season having lost out to Artmedia Bratislava in qualification, and that hurt the club and their supporters, particularly as manager Gordon Strachan was new to the job.
Celtic will learn their opponents in the group stages next Thursday but Hoops chief Quinn is desperate to be part of the elite and that excitement every season.
'It hurt us last year in terms of revenue and prestige,' Quinn told PA Sport.
'It was a tough start for Gordon and his players but it was also tough for those of us on the board. Nobody likes getting beaten, especially at that stage, but this is a club that should be in the Champions League.
'Our aim is to secure domestic success as well as Champions League football every season.'
Celtic PLC posted encouraging results for the financial year despite a decrease in turnover.
Turnover of the group fell by 7.7% to £57.41million, largely due to the loss of gate receipts and television income from missing out on Champions League and UEFA Cup football last season.
But the club bounced back from their qualifying defeat to Artmedia Bratislava to reduce the debt significantly to £9.09million, compared to the £19.33million for 2005.
And Quinn is remaining cautious after the financial difficulties of recent seasons.
He added: 'I think you have to stay cautious. It is three or four years since one-third of the SPL were either in administration or very close to it.
'The game was in a pretty poor stage, and we were no exception, but we have responded well. The club is now in a good position and we will not allow us to get in trouble again.
'On the football field we have won the league and League Cup and we will continue to grow.'
Quinn added: 'This year we have spent #8.3million on bringing in new players and because we cannot compete with English Premier League clubs, in terms of TV revenue, we have to shop around for players - it would be mad not to do that.
'We have employed a chief scout in Ray Clarke and his team are scouring the world for the best young talent.
'We have to search for value as well as quality players. We are also building our own new state-of-the-art training complex to help us produce our own home-grown players.'
