Ronnie O'Sullivan bowed out of the Betfred World Championship despite producing another unforgettable Crucible moment on Wednesday.
Ding Junhui claimed the scalp of the five-time champion, winning through 13-10 and setting up a clash with Mark Selby in the semi-finals - a repeat of last year's final match-up.
O'Sullivan made a thrilling 146 break - just the third in World Championship history - as he began to fight back.
But Ding held on to claim a prized scalp, finishing off with an ice-cool 117, his third century of the match.
O'Sullivan offered a hug at the end, his campaign over.
O'Sullivan's 146 will live long in the memory. After taking 12 reds and blacks, he seemed to deliberately play for the pink when he could have kept a maximum 147 alive.
He cleared the table perfectly from there, cutting his deficit to 11-9, but O'Sullivan could not get close enough to his opponent in the end.
Twenty years ago O'Sullivan pocketed £165,000 for a World Championship maximum that took just five minutes and 20 seconds, but this year his reward would have been a relatively modest £5,000, made up of a high-break prize of £10,000 and a £5,000 147 bonus.
Ridiculous from Ronnie! @ronnieo147 laughing on the way to making a rare 1⃣4⃣6⃣ break at the Crucible! #ilovesnooker @Betfred pic.twitter.com/KdCLkJQaCP
— World Snooker (@WorldSnooker1) April 26, 2017
At last year's Welsh Open, O'Sullivan turned down a maximum - snooker's greatest single-frame exploit - when he learned the prize-money was £12,000.
He said at the time he "didn't think the prize was worthy of a 147", and was criticised by World Snooker chairman Barry Hearn.
Hearn, who has this month flatly rejected O'Sullivan's claims of "bullying" over a disciplinary dispute, was by coincidence paying the Crucible a visit on Wednesday.
O'Sullivan briefly staved off defeat when he responded to 63 from Ding with a princely 73 to get back to 12-10, but China's top cueman provided a clinical finish to the contest.
O'Sullivan insisted afterwards that he had been trying to make the maximum break.
"I just play the balls as I see them," he said. "There is no plan.
"I was playing for the black but I just didn't get on it."
Pressed on the financial rewards for the 147, he added: "I'm just having a bit of fun. Let's not go down that route, let's just enjoy the match and wish Ding the very best."
Asked about the embrace with Ding, O'Sullivan said: "It was a private moment. I don't want to say much except I'm a good friend of Ding's so I wish him all the best."
O'Sullivan added: "I'll keep playing because I love playing. I've had the best year of my life and I've won not many tournaments. I love what I do, so why would I not do it because I'm not winning tournaments."
A thrilled Ding said: "I played great, kept my form from the first frame to the last frame.
"I put Ronnie under pressure. I don't know if Ronnie felt the pressure but I tried to do it."
Explaining what O'Sullivan had told him afterwards, Ding added: "He just said that I looked a different player, how I looked stronger.
"I'm proud to have support from Ronnie. Every year I'm here trying to win the title. This year I have more confidence to come through."
