Time and again over the last few months, Munster's players and coaches have spoken about the changes they're making to the way they play.
Gradually, that change is becoming evident on the pitch, as more passes go to hand, and more wins lift them up the URC table.
But as well as changing the way they're playing in games, the coaching staff have also been keen to stress the changes they've made to the way they train, with a faster pace and fewer breaks designed to challenge the players mentally and physically.
On Tuesday, the province invited the media down to Thomond Park to see it first hand, and it was fascinating to see both the speed and simplicity of the operation.
There's a huge emphasis placed on skills work, and the execution was impressive, particularly in the face of a miserably wet afternoon in Limerick.
Bringing it all together has been a process though.
"I was tough to get used to," admits Jack O'Donoghue (below) after Tuesday's session.
"We were kind of used to...not that we were training slow or anything, but we used to have little mini-chats or mini-huddles in each block, where now we're trying to adapt and to problem solve on the move, on the run, being able to have little conversations with 9 or 10 before you get set for the next play, and it's very much what you feel like out on the pitch, where you can't just all of a sudden pull our whole group in.
"I know when there's an injury you do have those times [to talk], but you have to be able to adapt to how the game is unfolding live as opposed to waiting for a break in play, and I think it's incredibly beneficial to us and we're starting to see the rewards of that now.
"It took a bit of time to get used to but certainly for me personally, I feel fitter, I feel quicker, and that's down to the way I'm training and being able to relate that into game situations."
It's taken a while for that change to be reflected in competitive action, but after some real struggles in the first couple of months this season, Munster have started moving in the right direction.
"You never want to see two lads on top of one player, so it's something where you'll stand up for your team mates but at the end of the day, you don't go looking to be dirty in any way."
Last week's win against the Lions in Cork has their record above 50% for the first time this season, with eight victories and seven defeats from 15 games, with six of those wins coming in the last eight matches.
And O'Donoghue says while their confidence was rocked in the first block of the season, they never lost faith in the plan of the new coaching ticket.
"I think that's a credit to the coaches, because they stuck with it.
"They could have easily turned back after the first few games of the season but in fairness to Graham [Rowntree], Prendy [Mike Prendergast] and Leams [Denis Leamy], they stuck with it, they kept harping on and came with the same message.
"We saw it in training, we saw how we would sometimes make a break against the opposition, who knows our attack system, and we're still making breaks and still cutting the opposition up.
"That developed over games, and we learned on the way. We had a short pre-season so he was very conscious of not throwing everything at us straight away, he was like, 'we're going to dripfeed ye in, we'll get the basis of our attack shape first and the rest will sort of take care of itself'.
"There was unbelievable excitement initially when it was announced that the lads were coming down and everyone was looking forward to getting into pre-season, and I don't think that goes away after one or two bad performances or maybe performances that we're not proud of."
The province welcome Northampton Saints to Thomond Park tomorrow, four weeks on from their 17-6 win against the English side at Franklin's Gardens in Round 2.
O'Donoghue has a nervous grin on his face when asked about that tetchy win in December, the flanker sin-binned along with Northampton's Lewis Ludlam (below) for sparking a huge melee, which saw almost all of the 30 players on the pitch pushing and shoving each other.
Bizarrely, the Munster man had a relatively minor role in the incident, and you could pick a half dozen players from each side who probably deserved a card instead. He was given 10 minutes on the naughty step for his troubles after the French referee decided to bin the two players who started the incident.
"My mum wasn't too happy with me!," he laughs. "It wasn't something I went out of my way to look for or anything like that.
"I was annoyed with myself that I got sin-binned because I put my team on the back foot for 10 minutes so I took that on the chin, but it's not something I would like to encourage in young lads going forward.
"You never want to see two lads on top of one player, so it's something where you'll stand up for your team mates but at the end of the day, you don't go looking to be dirty in any way."
Two Munster yellow cards followed later in that game, as they found themselves pinned back on their own tryline for the majority of the second half, but they held the Saints scoreless in that block, and to just six points over the entire 80 minutes.
And O'Donoghue says it says a lot about the character the team is developing.
"That's something that I think we've worked on in the past.
"I go back to Saracens over there [December 2019] and there was a scuffle like that and that's a big turning point in a game where you can either get sidetracked and go after the fella who started it or you can be like, 'right, what's my next job'.
"And you have to be able to stay composed and to come back to the present. You can't let your head go to where it sometimes wants to go where that red mist comes over you.
"I think we did extremely well, we all got pulled into a huddle and took a deep breath, and we spoke about what the next job is. That was able to focus everyone's mind on the next task, that we were able to then control what we could control, I think it was going back to a scrum and we were ready for it."
Defence has been a strength of Munster this season, with just 43 points and four tries conceded over the last four games. Even when they were struggling so badly in the first block of the season, their defence was holding up their end of the bargain, conceding an average of just 18 points per game across the first seven matches, only two of which they won.
The attacking game is a slower process, but they're making incremental gains on the scoreboard, and O'Donoghue says becoming more efficient with the ball is the next step in their development.
"When we got into the opposition 22 in the last couple of games it felt that, attack-wise, that's an area where we can definitely capitalise [more].
"We've let a few teams off the hook by not coming away with points, giving away a sloppy penalty or having a knock-on or something like that.
"When you have a team under pressure it's quite frustrating then and I suppose it's being able to park that in the moment and have the confidence to go back to it again, but that's certainly an area where we can get better, and we can get more excited as a group when we get into the opposition 22, to come away with points every time."
