While the first edition of the on-pitch battle between the British and Irish Lions and South Africa finally took place last Saturday in Cape Town, with the tourists winning, much of the 'war' between the two sides has taken place on social media via the comments of Springboks director of rugby Rassie Erasmus.
As the second Test approaches, the South Africa head coach has upped the ante in his criticism of the match officiating.
On Thursday morning, he featured in an hour-long video posted online in which he raised a number of concerns he has over the decision-making of referee Nic Berry during last Saturday's defeat.
Erasmus' online approach to tackling the challenge of the Lions tourists was part of the discussion on this week's RTÉ Rugby Podcast with Bernard Jackman having watched a large portion of Thursday's video before joining Donal Lenihan and Hugh Cahill.
"It's like a series on Netflix," Jackman quipped.
"But it was fascinating. Look, he's trying to win the battle and he's trying to highlight some inconsistencies in terms of how he feels the review process should happen. So he's blaming Warren Gatland for going to the media and speaking out and the pressure they put on Marius Jonker.
"He's basically saying he needed the match reviewed with the referees on Sunday and that would have affected his selection. He had players coming to him saying, 'Give me feedback on that decision' and he didn't have clarity and he only got that on Tuesday.
"So he's throwing it back at World Rugby and pressurising the referees."
Jackman added that the benefit from Erasmus' point of view of airing concerns publicly is that it distracts from question marks about South Africa's first Test shortcomings.
"It's completely taken the spotlight away from the players," he said.
"There were a lot of average Bok performances at the weekend over the 80 minutes and no one is talking about them. No one is talking about (Maro) Itoje getting one up on (Eben) Etzebeth. There's no one talking about Siya Kolisi being quiet. They're all talking about Rassie.
"So if that's his real prime concern, he's done a hell of a good job. And if he wins a test match, it'll be seen as being part of it."
Lenihan agreed that it will be seen as a masterclass if South Africa win the second Test and that it deflects from the Springboks' issues but he feels Erasmus' approach will actually benefit the Lions.
"There is massive scope for improvement with (South Africa) but in my view there is massive scope for improvement within the Lions team as well," he said.
"We saw the improvement in them from the first half to the second half and they have been quietly confident, working away in the background and this latest Rassie rant, I think just plays into the hands of the Lions."
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