It's an act that has dominated headlines and social media almost from the moment it happened.
Joe Marler has now been cited for his bizarre grabbing of Alun Wyn Jones' groin in England's Six Nations win over Wales and the Harlequins prop could now face a suspension as long as 24 weeks after Six Nations bosses convened a disciplinary hearing in Dublin on Thursday.
The Against The Head panel discussed the incident, with all three panellists strongly condemning Marler's actions.
"If it had been dealt with at the time by the referee I don't think there'd have been as much of an outrage on social media around it," said Fiona Coghlan.
"But it certainly does bring the game into disrepute when young kids are seeing this and thinking that would be acceptable."
Donal Lenihan found Marler's behaviour baffling.
"I saw it live and immediately I was like, 'what are you doing?'" he said.
"Marler likes to be the village idiot at times. He has past history. He was looking for a reaction and I think that's what Alun Wyn Jones was more cognisant of. Wyn Jones is a player that I admire hugely. We forget at times that this is the workplace for these players. If this happened at any other level of work, it's a firing offence."
Eddie O'Sullivan echoed those sentiments.
"It beggars belief that Marler would think this is funny, because that's what it comes across as," he added.
"But that's not the issue at all. The issue is, young people watching the game and the image it projects. I've no sympathy for him at all. As Donal says, he does act the village idiot. Maybe he is an idiot at the back of it. He needs to cop himself on a bit."
England's campaign to date has seen them move to a less sophisticated approach to the game, one which puts a premium on power rugby.
"If you look at England, they seem to have moved away from that," O'Sullivan opined on the comparison to their performances in Japan.
"In the World Cup, I thought they had a real good balance to their game.
"They had power, they really played smart rugby. But in the Six Nations they have gone back to the power game.
"They lost to South Africa in the final, who play a power game and don't apologise for it."
Jones back-to-basics strategy isn't exactly at odds with their rugby heritage.
"England teams have always been physical - that's always been their bedrock," the former Ireland coach added.
"If you’d any chance of beating England you had to match that and play your own game.
"But I think Eddie Jones has move more towards a physical domination.
"If you look at the teams hes picked, hes picked the biggest pack he can, even without the Vunipolas. He’s still picked a big back row.
"The same with his bench, dominating the bench with forwards, six and two. There’s huge risk in that, but he’s still going with it and he’s persisted with it.
"So he has moved in that direction, there is no question about it."