The new ground at Lansdowne Road will be known as the Aviva Stadium upon its completion in April 2010.
The 10-year naming rights deal with Hibernian Aviva was confirmed at a press briefing in Dublin earlier today.
The IRFU also announced that they intend to bid for the 2011 Heineken Cup Final.
The FAI have already announced that the Europa League Final, currently known as the UEFA Cup final, will be held at the Dublin 4 venue in 2011.