Gloucester confirmed their place as the third-ranked Heineken Cup quarter-finalists with a five-try triumph over Ulster.
Ulster, who were playing for pride and to impress new coach Matt Williams, put in a spirited performance to take the Pool 2 game to the wire.
But the Guinness Premiership leaders proved too powerful at Kingsholm, where they will play their knockout tie in April.
They made their intentions patently clear from the outset with a barrage of searing breaks, initiated by Lesley Vainikolo.
The giant Tongan-born winger had only been back at the club for two days, having flown back from New Zealand following the death of his father.
Vainikolo received a hero's welcome from the Kingsholm faithful who have taken him to their hearts in the six months since he switched codes from Bradford Bulls.
Vainikolo may not have got onto the scoresheet, but his contribution and that of England centre Mike Tindall proved too much power for Ulster.
James Simpson-Daniel also displayed the footwork to cause problems on the other wing.
Yet mistakes at the breakdown and more damagingly at the line-out denied Gloucester from establishing the dominance they wanted on home soil.
Their first try, scored by Fijian flanker Akapusi Qera following a swivelling break by Tindall in the 18th minute was soon cancelled out by Tommy Bowe, who put the finishing touch to a auperb cross-field break by scrum-half Isaac Boss.
Alasdair Strokosch was next over the whitewash for Gloucester, stretching under the posts to cap a solid period of pressure, and Chris Paterson converted both.
Although they lost winger Mark McCrea to the sin-bin, Ulster did not let up but were unable to add to their tally with Paddy Wallace suffering an off day and missing three penalties.
But they managed to find space for Andrew Trimble to go over four minutes into the second half, with Wallace's second conversion bringing Ulster level at 14-14.
Gloucester responded with two well crafted tries, both involving Simpson-Daniel.
Qera crossed for his second and Iain Balshaw, who had missed out twice earlier in the game due to poor passes, wrapped up the bonus point with nine minutes remaining.
Bowe's second try, converted by Niall O'Connor, a rallying finish from the visitors and Qera's yellow card set up a rousing finale.
But replacement back row Luke Narraway made the game safe with a well-worked try that used the width of the pitch and denied Ulster even a consolation point.
