Fairyhouse Racecourse today announced Ladbrokes as the new sponsor of Ireland's richest handicap steeplechase, The Irish Grand National.
The bookmaker has signed a three year deal to sponsor the feature race at the Fairyhouse Easter Festival. The first Ladbrokes Irish Grand National will take place on Easter Monday 25 April 2011.
Caroline Gray, General Manager of Fairyhouse Racecourse said: 'We are obviously thrilled to have signed a three year deal with Ladbrokes to sponsor our feature race.
'To sign such a lucrative contract a year in advance gives us a fantastic opportunity to bed down the sponsorship and work with Ladbrokes in building a wonderful campaign for 2011.
'As existing sponsors and our on-course bookmaker we have a great relationship with Ladbrokes and are very much looking forward to working with their team. They have some fantastic ideas and should bring a fresh approach to the race and the festival as a whole,' Gray added.