Eddie Jordan is set to visit Shanghai later this month to help launch his team's new website specifically designed for the Chinese market. Formula One enjoys great popularity in the Far East, with some 940 million viewers estimated to have watched the 2003 season unfold on China's state network and an inaugural Chinese Grand Prix scheduled for the Shanghai International Circuit next year.
Shanghai-based Riverstone Internet Technologies will host Jordan's Chinese language site, www.f1jordan.cn, which was launched to a delegation of Chinese media during the run-up to the British Grand Prix.
Dubliner Jordan will visit the city and it's racetrack on July 29-30, becoming the first team principal to go to Shanghai. "The launch of the Chinese language site will help position Jordan Grand Prix as the leading team in China," said head of Jordan Brand Ltd, Mike Hall-Taylor.
He added: "We hope to build our partnership with CCTV by offering dedicated news updates, competitions and direct interaction with our growing fan base in China."
Filed by Shane Murray
RTÉ Interactive does not accept any responsibility for the content of external websites.
