Tipperary GAA will hold a media event with FBD Insurance next Tuesday where it's understood an announcement will be made confirming the company as the naming rights holder to Semple Stadium.

A number of Tipperary players across all four codes will be at the event and the development comes as part of a strong commercial focus on the enhancement of the county’s GAA brand.

Before Christmas, Tipp GAA Commercial Advisor Liam O’Shea made a number of observations and recommendations.

A new jersey sponsorship is imminent, while other sponsorship opportunities were also highlighted in O’Shea’s report to the annual convention last December.

Future long-term plans could also include investment in new hospitality and catering facilities; a structural update of Semple Stadium, GAA tours, a multi-media library and museum in Semple Stadium; the creation of Tipp GAA TV and a new commercial plan for the stadium that includes major concerts and Féile events.

The adjacent dome was also described as, "an asset that is currently under-utilised, as a revenue- generating venue for a variety of initiatives and events".

But securing naming rights for Semple Stadium was a long-term goal for all parties concerned.

As recently as 2020, the sale of those rights was described as a priority for the board.

With FBD Insurance supporting Tipperary football and hurling championships in the county since 2019 and backing the camogie championship since last year, this alliance is seen as a strong fit.

Last year, local author Liam O Donnchu released an account of the stadium titled 'Semple Stadium - Field of Legends’ which depicted the 130-year history of the venue.

A recurring theme in that book was the continual reinvestment in the pitch and stadium, with major structural work carried out in the 1920s, '30s, '60s and early '80s, with the All-Ireland final played there in 1984.

Meanwhile next week’s announcement will precede the confirmation of an official sponsor for the county jersey.

A number of local companies from different industry sectors were under consideration to replace Teneo as headline sponsors and it’s understood that the finishing touches are being put to finalising an arrangement with the new backer.

Tipperary GAA will also appoint a Games Development Manager in the near future.