Cork GAA is hoping to generate over €20m in the next five years through a new amalgamation of the county board, the Páirc Uí Chaoimh Stadium board, and fundraising body Cairde Chorcaí.
'One Cork' brings the organisations together as part of an ambitious programme that aims to improve investment and commercial activity that will benefit Gaelic games in the county from the grassroots up.
It's hoped revenue will be generated through naming rights for elements of Páirc Uí Chaoimh, concerts and stadium rental. The money will be used to tackle the existing debt on the redeveloped stadium, with a focus on improving the overall structure and health of the county's clubs.
"One Cork realises a long-held ambition to drive Cork GAA forward united, as befits the largest county in Ireland," said Cork county board chairperson Tracey Kennedy.
"By embracing this vision of what Cork GAA should be, every member of every club will be on a firmer footing for the future, both in terms of finance and structure.
"From this point on, there is a single purpose: the success of the entire organisation with a view to benefitting all our players and all our clubs, and ensuring that the Rebel red is once again a regular feature in Croke Park."
The One Cork steering group includes: Kevin O'Donovan (chairperson), Ted Owens (vice-chairperson), Michael O'Flynn, Jim Woulfe, Kieran Calnan, Tracey Kennedy, Marc Sheehan, Diarmuid Gowen, John Mullins, Tomás Mulcahy, Conor McCarthy, Seán O’Brien and Sinéad O’Keeffe.