It started on The Late Late Toy Show. A first for this now national institution saw braille and audio children's books reviewed by 11-year-old Michael O'Brien from Kerry.
Michael, a GAA lover not defined by his visual challenges, charmed both Ryan Tubridy and his fellow book reviewers.
Just when we thought that the segment was over Michael told Ryan Tubridy that Davy Fitzgerald was his hero.
Cue the arrival of the Wexford hurling manager and his request for "another passionate man" to be with him and give his side a team talk.
And so on Sunday, Davy Fitz fulfilled that promise with Michael as guest of honour, following his pre-match talk at Wexford Park, for the league game against Tipperary. The Slaneysiders won by a point.
Wexford coach Seoirse Bulfin revealed "you could hear a pin drop" when Michael spoke to the players.
Absolute privilege to have Michael O’ Brien with @OfficialWexGAA today. What an inspiration to kids and adults alike. You could hear a pin drop when he spoke to the players before the game. A truly super young man #AllianzLeague #Inspiration pic.twitter.com/jnzcfSrCgI— Seoirse (@SeoirseBulfin) February 17, 2019
Following his Late Late Toy Show appearence, young Michael O'Brien was special guest of Davy Fitzgerald for our Allianz Hurling League victory over Tipperary today at @InnovateCloud Wexford Park.— Wexford GAA (@OfficialWexGAA) February 17, 2019
Photo: Matt Browne/Sportsfile pic.twitter.com/WnYgmhlh3e