Cork and Clare will clash in the Munster hurling Championship in Páirc Uí Chaoimh this afternoon and there is an air of high pressure surrounding the much anticipated fixture.
With the new round-robin format coming into play it's a high stake game for all involved and that's not lost on Cork boss John Meyler.
"There is tremendous pressure on players and management," explained Meyler.
"But from the point of view of supporters and the general public it is going to be exciting to see Cork play four Sundays out of five.
"That is what people want and if you gain momentum you'll get more support like what happened in Thurles last year. The Cork crowd grew from the first match against Tipp to Waterford to Clare.
"Thurles was full last year with probably 30,000 or 40,000 Cork people in red jerseys. Winning brings momentum. Match on Sunday after Sunday brings momentum as well."
Pressure aside, Meyler is intently looking forward to the match against Clare (4pm).
Playing games is exactly what county players and managers want to be doing and the new format gives them that.
"It is new, it is novel, it is exciting, but it is extremely challenging and competitive. For the management teams, managing the players to play four matches in five weeks in the middle of the summer has never been done before.
"It will create new problems, but the only thing we can do is focus on our first match against Clare.That is all we are focusing on at present."
Meyler's son David knows all about playing week-in-week-out. He is a professional footballer who just finished the season with Hull and he's given his father some advice.
"Forget about it the minute it is over. Forget about it at five o'clock when the game is over. That is really it. That is about the first element of professionalism I've seen within the GAA.
"You play the match against Clare, the match could be over at five O'Clock or whatever. Then you forget about it, you focus on your next match. Thirty seconds later you move on, you forget about it.
"If there is feedback and recovery on Monday morning they might look back at the match to see the positives, but you have to focus on the next game which will be Tipperary the following Sunday.
"There are challenges for players and management about how to deal with that.
"You probably have spent the last 20 years looking back on the games that you've lost. Certainly this won't be the case now.
"Last year we played Tipperary in the first match and we had four weeks to Waterford in the semi-final. So the week post Tipperary you were reflecting on the match, now it is about recovery and looking to who is on next Sunday as distinct to looking back.
"There will be a lot of looking forward."
Follow Limerick v Tipperary and Cork v Clare this Sunday via our live blog on RTÉ.ie and the News Now App from 1.30pm, watch live and exclusive TV coverage on RTÉ2 or listen to exclusive radio commentary on RTÉ Radio 1.
