Alan Cadogan believes that Cork hurling supporters are among the most demanding around but that the players thrive on the high expectations of success.
The Rebels sit second on the all-time honour roll with 30 All-Ireland titles but their last victory came back in 2005.
"People are looking forward to the year ahead," the forward told RTÉ Sport ahead of the new-look Championship.
"Supporters are looking forward to it because there's four games in five weeks. From their point of view, that's what they want but obviously the Cork public, it's fickle.
"You can be great at one stage and then you lose a game or two and they might turn on you like that.
"As players we just focus on ourselves, we don't look outside that.
"Cork support is unbelievable, whether it be in Pairc Ui Chaoimh or Thurles. It's the best in the country, but it's a fine line and we just know ourselves that we focus on ourselves, we don't look at anything outside that. We don't really focus on other teams.
"Pressure is a good thing. If there was no pressure, you wouldn't play the game.
"Galway are All-Ireland champions, I don't think they're going to feel any pressure. Cork being Cork, we want to go out and win. Everyone's main objective is being in an All-Ireland final in the middle of August.
"The only focus for every county is going to be their first game because there's going to be an upset somewhere along the way; whether it be in Munster or Leinster and I don't think teams can look beyond the group stages."
Cork were Munster champions last year and and were neck and neck with Waterford in the All-Ireland semi-final until Damien Cahalane was sent off with 20 minutes to play.
Kieran Kingston's surprise departure at the end of the campaign and subsequent low-key League under John Meyler - they got some measure of revenge over the Deise in the Division 1A relegation play-off - might have served to dampen expectations.
But Cadogan insists that the round-robin Munster championship, which they begin at home to Clare on Sunday week.
"Last year was a very good year under Kieran Kingston but that's done and dusted," said the Douglas man.
"We were Munster champions last year but we're not dwelling on that.
"It's a completely new format this year. It's a new year, we have a new management team.
"The League probably didn't go to plan. Every team's goal is to get to a league final and build from that for championship. Unfortunately, we found ourselves fighting relegation.
"(But) Overall, we were quite happy with how the League went. We blooded a couple of new young players. Fellas who made their championships debuts last year have another league under their belt going into the second championship. We played with maybe different styles of play.
"The league and championship are completely different - in preparation, intensity. Having four games in five weeks is going to be challenging both to the management team and the players. It's kind of going into the unknown but one we're looking forward to."