The Gaelic Players' Association today announced details of a new sponsorship deal with soft drinks company Cantrell & Cochrane (C&C). 6% of net revenue from sales of C&C's new Isotonic drink, Club Energize, will go towards the GPA's coffers.
The deal comes at a good time for the GPA following the recent controversy over a new Croke Park-proposed players' organisation and the mixed responses from its members to bookmaker Paddy Power's much-publicised but now defunct hurl advertising campaign.
Filed by James Boylan
