The GPA's new 'Playbook' strategic document is "achievable" and "vital" according to the body's CEO Tom Parsons, who said he wants to see Gaelic footballers, hurlers and camógs bring more personality to the games.
The GPA unveiled 'The Playbook 2026-2028' on Thursday, which outlines five key areas of focus: player led movement, the elite player experience, players powering integration, players growing the games and developing players beyond the games.
Speaking to RTÉ Sport's Marty Morrissey, Parsons aired his confidence that the document's ambitions are realistic, and grounded in the reality of the challenges of the modern games.
"They're absolutely achievable, and they’re vital, not just for the GPA but for the GAA and for sport in Ireland, that we see integration happen, and the positivities of the GAA representing boys and girls and men and women," he said.
"That has to happen next year, that we have a thriving playing environment. We want every player to be putting their hands up to play for their county, so it makes total sense."
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Back in November, a Recognition Protocol between the GAA and the GPA marked a real shift in how the organisation approaches the identity and commercial value of its athletes.
For the first time, the GAA formally recognised that inter-county players own their name, image, likeness and personality rights [NILP].
Parsons said the GPA is keen to nurture a culture where players are able to show supporters different sides to their personalities to build connections and their own "personal brand".
"The other three pillars are actually allowing players to bring their personality to the game," he added.
"We think that’s so important. Kids love their role models, but we need to see players bringing their personality. What are they interested in? Tell us about the game. Tell us about their passions.
"Another element is the whole need to develop players, engage in social impact initiatives, develop partnerships with the government, with the GAA. I think it’s very positive and I think it’s all very achievable."
Expanding on how he believes players can interact with the media more meaningfully, Parsons said: "We need to create more opportunities for players. Twenty-four hours before a game is probably not the time to talk to players about tactics the following day, but (we can make) opportunities for players to talk about their passions, their hobbies, the philosophy of the game and also training for players.
"I think the model of keep the head down, don’t talk to the media, I think that’s outdated. You look at the top sports people in the world who are winning championships, they bring their personality, they build their personal brand, they connect with the fanbase, the supporters and allow themselves to be role models for the next generation."
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