The GPA will develop a media engagement framework to ensure more visibility and profile for players.
The players group will unveil their new strategic document 'The Playbook 2026-2028' on Thursday and a key aim is to ensure there is a structured policy of interaction with inter-county players during playing seasons.
The document breaks down the GPA’s key areas of focus for the next 36 months.
Growing Gaelic games and the brand and profiles of players is a key target.
Increasing visibility for GPA members to help them reconnect with supporters, enhancing their communication skills and building their brand and profile are other aims.
The new plan will strive to create more access to players and increase meaningful engagement between themselves and the media.
The document will be unveiled three months after the GAA and GPA reached a landmark agreement formally recognising that inter-county players own their name, image, likeness, and personality (NILP) rights.
That recognition is part of a new four-year protocol running from 2026 to 2029.
Under the agreement players hold ownership over their own NILP rights for both commercial and non-commercial use.
The joint commercial venture, Le Chéile, will oversee the commercialisation of these rights to ensure fairness and transparency and a dedicated distribution fund will be created for eligible players from the proceeds of NILP commercialisation.
The GAA's streaming platform, GAA+, will serve as a primary vehicle for NILP-related activity with GPA members receiving 15% of annual license fees and dividends.
Inter-county players will also receive 15% of gross Central Council commercial revenue under the agreement.
A new joint bursary fund of €300,000 annually will be established.
The subsequent motion to help players plan to increase their visibility and brand, and grow Gaelic games, was passed at the GPA’s AGM in 2025.
