Every county title means a lot to a club.
Winning the football and hurling in a given year is the cherry on top for any men's squad. It's not an uncommon feat, however. Go back to 2021 and four clubs - St Eunan's (Donegal), Naas (Kildare), Kilmacud Crokes (Dublin), and Loughmore Castleiney (Tipperary) all achieved the double.
This afternoon, Éire Óg in Clare will have the same goal in mind, with their footballers contesting the senior decider against St Joseph's, Doora-Barefield. After the club's hurlers defeated Clooney-Quin to claim the Canon Hamilton Cup for the first time in 35 years, the Ennis town outfit are now on the cusp of a first dual success.
Yes, there is the opportunity to create something massive but it's not something the Éire Óg support are totally fixated on ahead of this derby clash at Zimmer Biomet Páirc Chíosóg.
The club chairperson Brian Howard, reflecting the views of the collective, is playing it down and who can blame him.
"It is the elephant in the room, nobody here really wants to talk about and it wouldn't have been possible without the achievement last Sunday," he told RTÉ Sport. A victory that was tinged with sadness after the recent death of dual player Darren O'Brien’s brother Bernard.
It was an emotionally-charged atmosphere on the pitch afterwards.
Howard summed up those moments, when saying: "It was a fabulous occasion to win the championship after 35 years. That sense of emotion and relief was palpable, to get that monkey off the back. Down on the field you had generations of families there together; young people upset, crying, older people crying.

"There was a generation present thinking would they ever see the day. Thankfully they did and the celebrations went on long into the night and into Monday, well for half the panel at least."
A refocus then for some with that quick turnaround. Nobody is complaining, however, and those required were present on Monday as the footballers cranked up their preparation to win what will be for them back-to-back county titles - and a fourth in five years.
According to Howard, 14 players are involved across both panels.
"We have a good crossover of young and older lads," he added, while paying tribute to Clare stars Shane O'Donnell and David Reidy who finally got their hands on that elusive county hurling medal.
"It was a great achievement for them after all they've done at inter-county level but when you peel it all back it starts at the club and finishes at the club so it was great to also see others like Ciarán Russell, Darren O'Brien and Danny Russell get their medals. But it's all about Sunday now."
A date with the neighbours beckons.
Clarecastle, Doora-Barefield, The Banner, and Éire Óg are the clubs within the Ennis catchment area, with the latter because of their location known as the 'townies'. In any rivalry it's the townies that others love to beat and in the Clare roll of honour it's Éire Óg who lead the way with 21 wins.

Given their recent haul of titles, the holders are favoured to do it again. Their chairperson, though, is expressing a note of caution, stating that "county finals can be funny days out, you don't know what will happen". That said, there is a genuine respect for the opposition.
"Doora/Barefield are there on merit and I said to their manager Donagh Vaughan after the group stage that they would not have been happy with how they performed there - but crucially they got out of the group. They followed that up with a solid performance in the quarter-final against Kilmurry-Ibrickane and then a had similar showing against Cratloe in the semis. They were two teams very much in contention to win out the Jack Daly Cup.
"Doora/Barefield are playing the best football at the right time of year, the business end, and they will be in a very strong position next Sunday and won't fear Éire Óg one little bit."
Shane Daniels is now the man at the helm, taking over as manager from Paul Madden, who during the summer succeeded Peter Keane in the Clare hotseat.
Howard paid tribute to Madden in "building up" the team during his time in charge, so leaving Daniels with a good hand to play as they eye more silverware.
"Paul was there for seven years, got us to quarter-finals, then semi-finals, before leading us to ultimate success in 2021. Shane was with him for some of that time, was a selector, and no doubt has learned a lot from Paul. The transition was smooth enough. Shane is an out and out Éire Óg man and was well known within the club, so it wasn't as if we were bringing in an outsider. He carried on what Paul was doing and has implemented a similar style.

"Under Shane we have played well throughout the championship and are back in a county final. That's where we wanted to be.
"Now we face Doora/Barefield side, who as I have already said are playing the best football at the business end. There will be an edge to this final, local rivalry and all that but both teams will be up for it and it will be a very entertaining game."
History beckons then for the 'townies'. And even if the catchment area in relation to Éire Óg has very much reduced in recent years, the club remain competitive and can still lord it over their neighbours. A busy November awaits if it's a case that both codes are involved in Munster combat.
At least there are a few weeks for lads "to grab their breath", says Howard, who hopes the year will deliver a few more fabulous days to brighten up those dark winter skies.