The GAA are exploring the possibility of purchasing RTÉ's share of GAAGO, RTÉ Sport understands.
RTÉ holds a 50% stake in the streaming service with the GAA iowning the other half, but Croke Park may attempt to take full control to effectively create their own broadcasting platform, as first reported by the Irish Examiner.
In October, it was revealed that subscription revenues at the joint venture surged last year by €2.6m - some 118% - to €4.96m. Pre-tax profits increased by 47% from €595,750 to €874,047.
Launched in 2014, GAAGO has been subject of plenty of criticism in the past two years since it picked up the rights to matches that had previously aired on Sky Sports, with pushback at some major championship games being shown behind a subscription service while there has also been dismay at access in areas where broadband services are unreliable.
Having put those two championship rights packages up for auction, GAAGO has decide to retain both for the 2025 season, with TG4 unsuccessful in its bid to purchase rights to Championship games.
Speaking on Morning Ireland on Thursday, RTÉ GAA correspondent Marty Morrissey said that the decision of the GAA to retain the rights to those packages was significant.
"(It) probably indicates that their aspiration is the start of GAATV," he said.
"I’m hearing rumours around Croke Park that they may well change the branding and change the name from GAAGO to something like GAATV.
"I think the GAA have now realised the strength and the potential of the venture," he continued.
"They are following in the footsteps of the NFL and NBA – the GAA are exploring every avenue possible to spread their games and benefit financially."
