Kilmacud Crokes, the most consistently successful club in Dublin from the early 1990s onwards, are in the midst of one of their intense periods of dominance.
But wing-back Andrew McGowan is always conscious of the battle for hearts and minds of the kids of south Dublin, with plenty of other field sports floating around.
"We do have a sizable club," McGowan tells RTÉ Sport. "And there's a tremendous amount of work that went into bringing people into the club.
"But I also think what retained those people here and not changing to different sports was that as kids, we saw the success of our past players."
The Stillorgan outfit recently collected their 10th Dublin title since 1992 - only their second back-to-back. They subsequently added a sixth Leinster crown and are firm favourites to collect what would be a third All-Ireland title, though a first for this particular generation.
McGowan is a tad young to remember - or rather, wasn't born - their first All-Ireland victory against Bellaghy on St Patrick's Day 1995 but does recall their second triumph fourteen years later.
"After seeing the All-Ireland win in 2009, watching as a kid, you dream of that. That would have helped us hold onto people and say 'it's possible to do that'.
"That's what we hope we're doing now. We've had Leinster success. We've won three Dublins in the last five years. We're hoping that the younger generation are seeing us and the success we're having with this club.
"We're hoping they're seeing what we saw and hopefully will stick around with the Gaelic (football) and the hurling with Kilmacud."
From a long way out, it has been apparent there is an added resolve and purpose about Kilmacud in this club season. Last February, their dressing room was a scene of devastation after the All-Ireland title was snatched away in the cruelest manner possible.
Manager Robbie Brennan admitted in his post-match press conference that the tears flowed freely inside, though did remind the media that the Dublin SFC wouldn't be too long in coming around again.
"I don't think there was any issues with appetite this year - after the way last year fell," says McGowan, bluntly. "We took our break, we took our small trip away. You could sense it when people came back and started to play again, there was a real desire there.
"Last year really opened up the potential that this team has. People could see it then. Before last year, if you take away 2018, we hadn't had any success for 10 years. When it all opened up the way it did last year, the desire was there. It's a case of using the learnings and finishing what we were unable to finish last year.
"In the manner that it did finish, it was tough to come back around. What was tough about that, was it really took away from the great season beforehand. When you took a step back and saw the year that was in it, the Dublin final, the Leinster final... It took a while but you start to realise that the journey was great and not feel too bitter about the ending."
While the Kilmacud starting line-up is surprisingly devoid of current Dublin regulars, most of the team have had county experience of one kind or another at various age grades.
McGowan was a second half substitute when Dublin won the last All-Ireland U21 final against Galway in 2017, and has featured occasionally with the Dublin seniors, mostly in O'Byrne Cup football. The defender highlights the worth of what he describes as "the extreme lessons" of inter-county football in improving the club performance.
"When you look at our team, the majority of the starting players would have hit a Dublin panel at some stage. The lessons that you learn at inter-county level are extreme.
"The fact that you take those learnings and bring them back and use them at club training, it's been huge for us. You've the likes of Cian O'Sullivan and Paul Mannion playing with us, bringing back their knowledge of what they learned, the attitude and the accountability.
"The biggest lessons are how high you can set the standard. With club, it may be easy to go through the motions. I played minor and U21 and had a time with senior (for Dublin) and when you learn about the standard you can really set yourself.
"The standard you can set in training, how much you can get out of training, how much you can get out of doing stuff off the pitch, how much you can get out of recovery. All those things you wouldn't necessarily see, certainly a few a years ago, at club. But it's slowly creeping in in club football."
Shane Walsh's arrival in Kilmacud was the great controversial hot button topic of the autumn, though this undeniable boon was offset by the subsequent injury to Dublin great Paul Mannion, who incurred a serious ankle injury in the county quarter-final victory over Cuala.
McGowan confirms that Mannion - who recently underwent surgery - is back involved with the team though hasn't been able to participate in full training yet.
"Well, he's back, he's running. Which is fantastic to see. It's the first time we've really had a full panel on the field since Cuala.
"Which feels like no time at all but the season has been going on for four and a half months since this stage. He hasn't trained with us fully. It'll all be down to him but at the moment he's just been doing runs."
While Walsh's dazzling performances, particularly in the Leinster final and the second half of the Dublin SFC final, have been central to their progress, other more long-standing servants have stood out.
Craig Dias, a blast-from-the-past to followers of the inter-county game, has been in marvellous form around the middle for Kilmacud in their 2022-23 campaign.
"He's having the season of his life. He's been unbelievable all year. He's one of our key players. He's just a machine around the middle of the field.
"I think the biggest thing with him this year is his offence. He's been putting in a lot of work and that's very apparent when you watch the games."
