The Limerick County board's hopes of securing a lucrative sponsorship deal with energy drinks brand Red Bull have been dashed by Croke Park.
With a four-year deal with Moran's Red Cow Hotel having recently ended, Limerick officials were negotiating a new deal with Red Bull which was believed to be worth almost E1 million over a three-year period.
Board Chairman Pat Fitzgerald said that while they had agreed in principle with Red Bull to a three-year sponsorship, they had not yet made an official presentation to headquarters. Red Bull this year sponsored the All-Ireland handball championships.
Limerick are now expected to renew their sponsorship with Moran's Red Cow Hotel after proprietor Tom Moran indicated that he would be willing to help out.
Filed by Mark O'Neill-Cummins
