Comedian and former Bullseye presenter Jim Bowen has died aged 80, his agent said.
His agent Patsy Martin told the Press Association: "He has sadly died."
The Lancashire-born star was best known for the TV game show, which aired for 15 years and was watched by over 12 million viewers.
The darts-themed show aired in the 1980s and 1990s, obtaining cult status among university students.
He was known for the "super, smashing, great" and "now look what you could have won..." catchphrases in the show.
The former comedian was previously a deputy headmaster.
He enjoyed cameo roles in dramas such as Last Of The Summer Wine as well as roles in Jonathan Creek and in Peter Kay's Phoenix Nights.
In 2011, Bowen, also known as Alf in the Tetley Bitter adverts, said he had learned to "appreciate all the things in life" after suffering two strokes.
A number of darts players offered their tributes on social media after news of the entertainer's death broke.
Bobby George wrote: "RIP Jim Bowen! Thank you mate for the great #bullseye days we had so much fun. Super Magic Great!"
Keith Deller said: "So sad to hear the news of my friend Jim Bowen who passed away. I was very fortunate to go on Bullseye many times. It was great to be one of Jim's guests on his This is your life. He always made you very welcomed and he made bullseye the great show it was. RIP Jim."
And Kevin Painter tweeted: "Thanks for the memories Jim..even managed to grab a bendy bully from my time there. Super,smashing,great."
