Bradley Wiggins is hoping to power himself to glory in next month's World Championships - by putting on weight.
Wiggins is abandoning the approach that won him the Tour de France last year as he seeks extra speed in his quest for a rainbow jersey.
The 33-year-old believes he can gain a greater advantage for his event in Florence, the time trial, by entering at a heavier weight than that at which he excelled in 2012.
The training regime and diet required to gain weight would not suit the Tour with its mountainous stages but, having missed that race this year through injury, his goals have changed.
"It was always a compromise training for time trialling because I always had to be so light." - Wiggins
As reigning Olympic champion, Wiggins is already a renowned time triallist, but he intends to get even better and showed his determination with a win in Poland earlier this month.
He said: "It has been a complete contrast.
"It was always a compromise training for time trialling because I always had to be so light. Now we have gone completely the other way and are trying to put weight on. It has been nice.
"My climbing will be affected by it massively and by the time we get to the Worlds I am going to be seven or eight kilos heavier than when I won the Tour.
"I noticed it in Poland. Carrying an extra stone in weight is hard but once you get into the time trial - and I won the time trial by a minute - it pays off."
Wiggins was speaking in Barnoldswick, Lancashire, after riding in the 'Ride With Brad' mass-participation cyclosportive.
The event was organised by his own Bradley Wiggins Foundation, which promotes and supports people involved in sport from grass-roots to elite level.
Wiggins' initial objective for the year was to win the Giro d'Italia in May but he was forced to quit the race due to illness.
The disruption that and a knee injury caused to his training prevented him from returning to the Tour de France in the summer.
At the time it was a bitter blow but Wiggins is now far more pragmatic about what happened and believes he has benefited from the enforced lay-off.
He said: "There were injury problems and there came a point when I had to address that really. I couldn't just bury my head in the sand from it.
"When it is a forced rest, and you sit there knowing the Tour is going on without you, they are times when you reflect and really get back to the basics.
"They are the times you realise what it took to get to the top in the first place. I feel good now, back to where I was in May."