Could you envisage earning a living from spending a penny?
That was the the story of one dutch entrepreneur explored on The Business with Richard Curran. Colette Kinsella travelled to Amsterdam to experience the public toilet concept of Eric Treurniet – 2theloo.
“He’d open a chain of beautiful, clean, privately run ‘toilet stores’…that would be better than your toilet at home.”
The stores have generated a huge amount of publicity all around the world, underpinned by a clever ‘partner’ concept which pays for the set-up.
Flush here for the full report.