Gerry O'Brien from Co. Clare is one of London city's most celebrated landlords and his business Churchill Arms near Notting Hill is one of London's most celebrated pubs. After thirty-two years in business, Gerry is retiring back home, in his native County Clare. Before he goes he took a moment to reflect on the best business decision he ever made. Reporter Robert Mulhern took a trip over to see Gerry and found out that not only is the pub as famous as its name but so are the punters that come in for a drink. Socialites and celebrities such as Sinéad O'Connor, Bob Geldof and Prince Edward and many more have visited the pub throughout the years.

"I talked Prince Edward into coming in behind the bar and he pulled a pint with me and was terrific. Bob Geldof, Sinéad O'Connor they've all been in here you know and sports people as well."

 The native Clare man claims he never perceived the pub as his job but as his life. After the Second World War, the pub was named after Britain's wartime Prime Minister Winston Churchill and with his parents just living up the road the family used to pop into the pub from time to time. Gerry also incorporated his own likes and twists into the pub and admits that it has always been a talking point.

The Churchill Arms is well known for its hundreds of hanging baskets and window boxes. Every December Gerry decorates them with 20,000 lights and 90 Christmas trees. Thousands of hours and gallons of water have been put into decorating the place.

Gerry told Robert that he has to wait until everyone is gone home around 12:30 at night and it's then when he gets his willies on and hoses all the trees and plants.

"With my wellies on I feel as if I'm down home in the fields of County Clare"

It's no secret that the industry is getting tougher with more pubs closing than opening. This business with an overturn of two million pounds a year is down all down to the people. Gerry told Robert that he sets out to make his pub a memorable experience for the customers' that come into him.

 "That's number one and when you get that right people will go if you want them to leave remembering the place. We set out to do that."

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