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Debenhams Group returns to growth in first quarter

A mobile phone shows the website of online fashion retailer PrettyLittleThing
Debenhams brands include PrettyLittleThing and Karen Millen

Fashion retailer Debenhams said today its gross merchandise value returned to growth in the first quarter and reaffirmed expectations for double-digit percentage growth in annual adjusted core profit.

The retailer which owns brands including PrettyLittleThing and Karen Millen, has been undertaking a turnaround strategy to address the hit to profit from supply-chain challenges, weak demand and increased competition from low-cost fast-fashion names.

The company said gross merchandise value rose 0.5% in the first quarter ended May 31, with 8% growth in the month of May.