Primark has dismissed reports that it is planning to launch online delivery.
Earlier, British newspaper The Times reported that Primark, which trades as Penneys here, is to launch online delivery for the first time.
In a statement to RTÉ News, Primark's spokesperson said the company's "position on home delivery remains unchanged."
The paper reports that Primark lost out to Marks & Spencer this month in a bidding war for ASOS's state-of-the-art online fulfilment centre in Staffordshire, which sold for £67.5 million.
ASOS had spent millions on this warehouse, designed specifically for e-commerce fulfilment.
Primark said that it wasn't planning to use the site for online deliveries.
"As part of regular reviews of our distribution network to support future growth, we explored this site as a potential option for our Click & Collect service in Great Britain."
The retailer has previously resisted an online offering due to ultra-low price prices and tight margins, which can't absorb the operational costs of picking, packing and shipping orders, or the "profit-eroding impact of online returns".
Primark launched its Click & Collect services for all its UK stores last year.
The feature is not available in Ireland - the Penneys app here only allows users to browse and check stock.
