Dawn Meats has announced a deal to buy Alexander Eyckeler, a Gemany-based meat importer and distributor, for an undisclosed sum.
The acquisition follows Dawn Meats' acquisition of a 65% stake in New-Zealand based Alliance Group last November and is part of the company’s ongoing integration with Alliance.
Alexander Eyckeler is a long-standing customer of the Alliance Group and is one of Alliance's biggest customers for lamb, mutton and venison. It imports, distributes and manages Alliance's Ashley lamb, muton and venison brand, which has a dominant market share in Germany.
The company is based in Erkrath, near Düsseldorf in Germany and has been involved in the importing and marketing of chilled and frozen meat specialities from overseas for over 25 years.
Niall Browne, the chief executive of Dawn Meats, said today's acquisition supports its ongoing integration with Alliance and strengthens its ability to serve customers in-market.
"It brings Dawn Meats closer to key customers in Germany, improves co-ordination across supply and logistics and provides continuity for the Eyckeler team and its customers," he added.
Markus Wagner, Managing Director of Alexander Eyckeler, said the deal marks a new chapter in the company’s long-standing partnership with Alliance Group and its parent company Dawn Meats.
"We are confident that the trusted relationships built over decades with all our customers and suppliers will remain at the heart of Alexander Eyckeler’s approach, with the current team continuing to manage key accounts and oversee daily operations," he said.
James McWilliam, Alliance Commercial Director, said the Ashley brand has a strong presence in Germany and a proud history with customers across the market.
"Alexander Eyckeler has played an important role in building that presence through long-standing relationships for decades," he added.
