Clothing retailer Next said today it would mitigate cost increases linked to the Iran war with modest price rises in some overseas markets and savings elsewhere, as it posted better-than-expected first-quarter sales.
European fashion retailers, including H&M, have warned that a prolonged Middle East conflict will push up prices and dent consumer demand.
Next said it would offset an estimated £27m of extra costs in its international business - mainly higher air freight and local distribution expenses - with price increases of up to 8% in markets outside Europe from May.
In Europe, currency gains have absorbed cost pressures, meaning no price rises are needed, the retailer said.
An estimated £20m in additional war-related costs in the UK will be offset by savings elsewhere and margin gains from better-than-expected factory gate prices.
Next said it does not expect to increase UK prices beyond the 0.6% it forecast at the start of the year.
Its pricing guidance assumes that fuel costs remain at or around current levels and that disruption in factories and global transport networks neither worsens or improves.
Full-price sales in the first quarter to May 2 rose 6.2%, beating guidance for a 4% increase, which Next attributed to exceptionally strong growth in the first five weeks of the period, before the Iran war began.
First quarter UK sales rose 4.4%, while international sales rose 12.8%. Sales in the Middle East make up about 6% of annual turnover.
Next edged up its guidance for 2026/27 profit before tax to £1.218 billion, from £1.210 billion previously and compared with £1.158 billion in 2025/26.
It forecast full‑price sales growth of 5% for the full year.
"While the market is familiar with profit upgrades from Next, this one stands out given ongoing sales and cost pressures stemming from the Middle East conflict," PanmureLiberum analysts said.
