Forecourt and convenience retailer Maxol has launched a new online meal and grocery delivery service in partnership with Copenhagen-based food-tech company Noahs.
The new service is live at the first three Maxol stores - Newbridge in Co Kildare, Ardbrae in Co Wicklow and the Long Mile Road store in Dublin - from today.
Cooked-to-order meals and a selection of groceries are available for delivery via aggregate partner Just Eat at thest three stores.
Maxol said this is the first phase of a planned rollout to over 60 locations and more home delivery options (Uber Eats and Deliveroo) will soon be available nationwide.
It said its new initiative reflects the growing demand for high-quality, digitally accessible food beyond traditional breakfast and lunchtime occasions.
Under an exclusive 18-month agreement marking Noahs' entry into the Irish market, freshly prepared meals including pizza from Pizza Nova, Mexican-style bowls from Bowly, taco and burrito options from La Taqueria, and Cheeky Chicken can be combined with items such as snacks, confectionery, soft drinks, alcohol and everyday essentials in one order.
Brian Donaldson, CEO of The Maxol Group, said the company is continuously evolving its foodservice and convenience offering in line with changing customer behaviour.
"With more meals being consumed outside the home, this partnership represents a natural extension of our fresh food proposition allowing us to move beyond our traditional breakfast-to-lunch focus and offer high-quality, cooked-to-order meals later in the day," he added.
