skip to main content

Profits almost triple to €928,306 at 'The Hot Box Sauna' firm

Founders of The Hot Box Sauna - L-R Dan O Connor Liam Irwin and Luke Williams
The founders of The Hot Box Sauna are Dan O'Connor, Liam Irwin and Luke Williams

Post-tax profits at the firm behind the "The Hot Box Sauna" last year increased almost three fold to €928,306.

New accounts filed by Lidoc Experiences Ltd show that the post tax profits of €928,306 in the 12 months to the end of August last year followed post tax profits of €332,931 in the prior year.

The profits for 2025 resulted in the company having accumulated profits of €1.39m at the end of last August.

The firm's cash funds surged from €46,227 to €1.25m.

Underlining the company's expansion during 2025, which coincided with the continued explosion in popularity of sauna use around Ireland, the book value of the company's property, plant and equipment rose from €563,597 to €1.4m.

Numbers employed increased from 19 to 35.

Pay to directors last year increased from €192,150 to €332,160.

The main activities of the company involves providing outdoor leisure experience including hot box saunas and hot tubs.

The profit last year takes account of non-cash depreciation costs of €227,552 compared to depreciation costs of €93,163 for the prior year.

Earlier this month, Dublin City Council granted planning permission to the firm for planning retention for five saunas and three plunge pools as part of a 'Hot Box Sauna' unit at Unit 5 Goldenbridge Industrial Estate, Tyrconnell Road, Inchicore, Dublin 8.

The Council granted planning permission after a wave of support in submissions from users of the sauna facility.

The firm also has a planning retention application before Dun Laoghaire Rathdown Co Council for its sauna operation adjacent to Killiney beach and a decision is due next week.

Last year, the sauna operators opened its flagship operation at the Google Ireland-owned Hot Box Sauna Bolands Mills in Dublin's Docklands as part of a €2m investment.

Today, The Hot Box Sauna operates from eight sites around the country and includes Counties Cork, Meath and Sligo outside the capital.

In a press interview last year, co-founder Dan O’Connor said: "Our model is scalable, our brand is strong, and the demand is global".

"We're ambitious and we want to see The Hot Box become a name synonymous with world-class sauna experiences, whether you’re in Dublin, Los Angeles, or anywhere in between," he added.

The Hot Box Sauna was co-founded by Mr O’Connor and his friends Luke Williams and Liam Irwin in 2021 as a self-built sauna trailer in Co Meath.

Reporting by Gordon Deegan