A jump in sales in diamond engagement rings helped post tax profits at Dublin based Appleby Jewellers regain their sparkle last year as profits surged to €325,006.
On the back of double digit revenue growth, the post tax profits at Appleby Jewellers Ltd of €325,006 in the 12 months to the end of April last compare to post tax profits of €7,245 in the prior year.
Commenting on the accounts, Director at Appleby Jewellers, John Appleby said: "Engagement rings are hugely important to us and still represent the largest segment of our business."
Mr Appleby said that over half of the company's turnover is through the sale of diamond rings and he said that the overall double digit increase in revenues "has us genuinely excited about the trajectory we're on for the coming year".
He said however that revenues from all other sectors of the business are growing at a greater rate than the sale of engagement rings.
Commenting on the 2025 performance, Mr Appleby said: "We're absolutely delighted with our performance over the last fiscal year".
"In a retail environment where commentators continually speak about 'reduced footfall' and a general 'softness' in the market, it's been very nice to go against this trend," he said.
The post tax profits for 2025 resulted in the company having accumulated profits of €3.58m at the end of April last.
Cash funds declined from €853,350 to €524,653.
Asked the range of prices for a diamond ring, Mr Appleby said: "We sell a significant number of diamond rings across a very broad price range. Our collections begin at around €2,900, and from there the sky really is the limit".
"What we’re seeing, when we look at our core day-to-day business, is that the average spend continues to trend upwards. We don't disclose specific figures, both to protect our clients' privacy and for security reasons, but it's clear that customers are investing more in quality and craftsmanship," he said.
John's mother Margaret started the business in 1956 and by 1960 she and her husband John had opened their first store at Johnson's Court.
Appleby's celebrates its 70th anniversary in business this year and Mr Appleby said that currently, there are nine members of the Appleby family - four brothers from the second generation and five cousins from the third generation involved in the business.
Other directors are listed as Gerard, Joseph and Mark Appleby.
On the performance of the business since April last, Mr Appleby said: "We’re very excited about how things are going for us. Growth continues unabated. Getting the pillars in place in terms of internal infrastructure, premises, systems and staff is a huge focus for us and clearly represents a big operational investment," he said.
"If we can achieve our growth targets and maintain breakeven or better I’ll be delighted. But with a bit of luck, mainly geo-political, profits should rise," he added.
Numbers employed across the business have increased to 40 and profits last year take account of non-cash depreciation costs of €76,735.
Reporting by Gordon Deegan
