skip to main content

Pepco revenue rises in Q1 on strong growth for main budget brand

Pepco said today it continues the process to divest Dealz, intended for completion in 2026
Pepco said today it continues the process to divest Dealz, intended for completion in 2026

European discount retailer Pepco Group has today reported a 4.3% rise in first-quarter revenue to €1.4 billion, as solid growth at its core budget brand offset a weaker performance at its Dealz chain.

Like-for-like revenue for the Pepco brand rose by 3.3%, while smaller Dealz, which the group is planning to sell, saw a 7.7% decline in the three months to the end of December. Group growth was also driven by newly opened stores.

The group, which opened 51 net new stores in the quarter to bring its total to 4,410, confirmed its full-year guidance and said it continues the process to divest Dealz, intended for completion in 2026.

The company's model of selling clothing and household items at low prices sets it up for heavy competition with rivals such as LPP's Sinsay and Associated British Foods' Primark - which trades as Penneys here - as retailers vie for shoppers grappling with high living costs.

"Consumer confidence in some markets remains subdued against an ongoing uncertain macroeconomic backdrop, but our focus is resonating with customers who continue to prioritise value in their everyday shopping decisions," Pepco CEO Stephan Borchert said in a statement.