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Premier Inn owner Whitbread's higher sales, lower tax hit lift shares

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Shares of Whitbread - Britain's largest hotel operator - have fallen about 6% in the last 12 months

Whitbread has today reported higher third-quarter sales, driven by strong demand and firm pricing at its Premier Inn hotels in Britain and Germany, sending its shares up as much as 7% in early trade.

The hotel operator also cut its expected hit from business rate hikes announced in Britain's autumn budget to about £35m from an earlier estimate of £40-50m, but warned the proposed changes remained a threat to hospitality firms' prospects.

"We continue to believe the proposed changes to business rates are damaging for the overall sector and will impact future investment and job creation and we continue to press the UK Government for changes," CEO Dominic Paul said in a statement.

Whitbread, which is under pressure from activist investor Corvex to consider a strategic review, has been exploring ways to boost margins and returns, but gave no further details.

Shares of Britain's largest hotel operator have fallen about 6% in the last 12 months.

"In the short term, this was a strong result," Bernstein analyst Richard Clarke wrote, but said key questions remain - including the long-term impact of business rate changes, adjustments to Whitbread's five-year plan, and its response to activist pressure.

Whitbread, which is revamping underperforming restaurants under its growth plan, said UK accommodation sales and revenue per available room - a key industry metric - were both up 4%, while sales in Germany rose 11% in the six weeks to January 8.

Third-quarter group sales rose 2% to £781m, and Whitbread raised its cost-savings target for fiscal 2026 to £75-80m from £65-70m.