The European Commission has approved a $36 billion bid from confectionary and snacks giant Mars to acquire Pringles maker Kellanova, it said today, after opening a full-scale investigation into the takeover in June, citing concerns over competition.
"The Commission has concluded that the proposed transaction would not raise competition concerns in the European Economic Area," it said in a statement today.
Mars' takeover of Kellanova, among the biggest in the sector, brings under one roof brands ranging from M&Ms, Snickers and Whiskas cat food to Pringles crisps, Pop-Tarts and Kellogg's cereals.
