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Applegreen invests almost €300m into business this year

Joe Barrett, Applegreen co-founder and Group Chief Executive.
Joe Barrett, Applegreen co-founder and Group Chief Executive.

Applegreen has invested almost €300 million into the business this year, as the group continued its expansion at home and abroad.

It opened new sites and outlets in Ireland and Britain, completed two major investment programmes in the United States, and continued to grow its EV charging network in all three markets.

The investment this year is part of a previously announced €1 billion investment programme to expand Applegreen in its three main markets over the next five years.

"Applegreen is continuing to make very significant progress across all facets of the group," said Joe Barrett, Applegreen co-founder and Group Chief Executive.

"Our plans to invest €1 billion in the business are well on track and we are very excited about our future prospects.

"We have strong relationships with our brand partners and are continuing to focus on providing our customers with a high-quality roadside hospitality experience when they travel," he added.

During the year, Applegreen agreed the €187 million disposal of its UK petrol filing station business.

It said this move will allow the group to focus more on its UK motorway and trunk road service areas, which are much larger sites with a greater retail and food and beverage offering for customers.

In the United States, Applegreen made a $74 million investment earlier this year to purchase 60% of Project Service, which operates 23 travel plazas in Connecticut.

Applegreen originally acquired 40% of Project Service in 2019. It has also recently taken over the management of 10 additional food outlets at those sites.

In the UK, Welcome Break opened a major new motorway service area near Rotherham at a cost of £55 million, which is the largest single investment that it has made in a site to date. Welcome Break also recently signed a 75-year lease extension for eight key motorway service areas with the UK Department for Transport.

At home, Applegreen opened a new motorway service area on the M3 in Dunshaughlin and introduced Taco Bell to the Irish market. Its partnership with M&S Food is now available at 35 outlets, following additional openings this year. It further expanded its Braeburn Café business and also introduced a new Crafted Kitchen & Deli concept.

Applegreen service station interior featuring M&S food stall

Applegreen operates 435 locations in Ireland, the UK and the US, with more than 750 branded food outlets across its global network. The Group currently employs about 16,900 people, and its outlets serve about 180 million customers annually.

Newly filed accounts for Applegreen’s parent company Causeway Consortium Holdings show that the company’s gross profit increased by 7% to just over €1 billion in 2024.

"Applegreen had a strong trading performance during 2024, and we have robust plans in place for future growth," said Mr Barrett.

"As we continue to redevelop our sites, particularly in the US, and grow organically, we expect this profit to increase in the coming years," he added.