Vodafone Ireland said today that Killadoon Milk and Urban Aran are the winners of the 2025 "See Your Business Pitchside" competition.
The initiative is part of Vodafone's commitment to supporting Irish SMEs.
It offers each winner over €25,000 in media exposure, including pitchside and digital screen advertising at the Aviva Stadium during Ireland's Autumn Nations Series rugby fixtures.
Urban Aran, founded by Christine Murphy, is a Waterford-based knitwear brand blending traditional techniques with urban-inspired design. Rooted in slow fashion and sustainability, Urban Aran uses 100% certified Merino wool, with all production taking place in Ireland since 2023.
Its branding will be visible pitchside at the Ireland versus South Africa game on Saturday, November 22.
Killadoon Milk is a family-run dairy farm run by husband and wife Martin and Vanessa Donovan in Celbridge, Co Kildare. All milk comes from their single-source Jersey cross herd, which ensures freshness, traceability and quality.
Killadoon Milk has established a network of vending machines which deliver an eco-friendly reusable glass bottle system to eliminate single-use plastic.
Its branding will be featured pitchside at the Ireland versus Australia game on Saturday, November 15.
Jo Gilfoy, Director of Vodafone Business, said that giving Irish SMEs the opportunity to showcase their brand to over 50,000 people in the Aviva and millions worldwide is unique.
"SMEs are the backbone of the Irish economy and it's important that we do what we can to support and encourage them," Ms Gilfoy said.
"We're proud to support Killadoon Milk and Urban Aran as they take centre stage at the Aviva Stadium and we're confident that this exposure will deliver for them in a meaningful way," she added.
