Health insurer Level Health has announced a price freeze for its customers until February 1, 2026.
Level Health is backed by insurer Aviva and is led by a number of experienced industry veterans.
As well as freezing prices, Level Health said it was offering 50% off all children on Plan B and Plan C until 1 February 2026.
Jim Dowdall, CEO of Level Health, said the price freeze will provide customers with more certainty of their costs over the coming months - a key period when so many people are renewing their health insurance cover.
Level Health has also called on the Government to play its part in helping address the affordability challenge for health insurance customers.
The company said the failure of the Government to reinstate full tax relief on health insurance premiums in last week's budget was a missed opportunity to reflect the contribution health insurance customers are making by alleviating a significant burden on the public health system.
"The Government must recognise that people investing their own money in health insurance cover are also removing a huge burden from the public health system. If they did not do this, the public health system would collapse," Mr Dowdall said.
"By failing to restore the tax relief on full health insurance premiums, the Government missed a very targeted opportunity to help cushion the cost burden on households. We strongly believe that full tax relief on the cost of health insurance should be reinstated, and Level Health will continue to advocate for the implementation of this measure on behalf of all health insurance customers," he added.
Level Health was co-founded by former Vhi chief executive Oliver Tattan. Also involved in its founding was its CEO Jim Dowdall, a former Aviva and Irish Life Health boss, health entrepreneur Stephen Loughman, and Ruth Bailey, also a co-founder of GloHealth and Vigo Health.