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97% of exporters expect to expand into new markets - Enterprise Ireland

The new survey reveals that the euro zone remains the top target region for Enterprise Ireland companies, followed by the UK and the US
The new survey reveals that the euro zone remains the top target region for Enterprise Ireland companies, followed by the UK and the US

A survey by Enterprise Ireland has found that 97% of its client companies plan to expand into new markets over the next 12 months.

Two thirds expect export sales to grow this year, with 93% of exporters predicting growth in 2026.

The survey also reveals that the euro zone remains the top target region for Enterprise Ireland companies, followed by the UK and the US.

Enterprise Ireland said that 70% of Technology & Services companies expect exports to increase this year, compared with 60% of Industrial & Lifesciences firms.

It also noted that 98% of companies are taking steps to improve competitiveness overall, while 87% are already integrating or planning to integrate AI into their business operations, with two-thirds believing AI and digitalisation will be critical in winning future international business.

Enterprise Ireland is holding its International Markets Week (IMW) at the RDS in Dublin this week, under the theme Succeeding in Key Markets.

Over five days, more than 700 Irish companies will meet with 140 Enterprise Ireland market advisors from 42 overseas offices in 2,000 one-to-one meetings, designed to accelerate internationalisation strategies and support Irish businesses competing in global markets.

The top three challenges identified by client companies for the next 12 months are global uncertainty, including regulation and tariffs, the cost of doing business and staffing and retention.

Enterprise Ireland CEO Jenny Melia, said the optimism and ambition shown by Irish exporters this year, and their plans for 2026, is hugely encouraging.

"Almost every company we surveyed is taking action to strengthen competitiveness, and many see AI and digitalisation as key assets in winning new international business," Ms Melia said.

Enterprise Ireland CEO Jenny Melia

"Through International Markets Week - with more than 2,000 one-to-one meetings taking place - and through our tailored supports and investment, Enterprise Ireland is here to support our clients to seize these opportunities and succeed globally," she added.

Minister for Enterprise, Tourism and Employment Peter Burke said that while Irish businesses are navigating trade policies changes, there is growing reason for optimism, and this is reflected in the results of Enterprise Ireland's IMW survey.

"It is encouraging to see that in response to geopolitical volatility, many Irish companies have accelerated their digital strategies and are expanding into new markets. These changes will enhance the productivity and competitiveness of Irish SMEs," the Minister said.

"International trade is vital to Ireland's economic success, and the Government’s Action Plan on Market Diversification sets out clear steps to support our exporters," he said.

"Through Enterprise Ireland, we have introduced new supports, including the Market Research Grant and the New Markets Validation Grant, to help businesses adapt. International Markets Week offers a timely opportunity for exporters to gain insights and chart a path to sustainable global growth," he added.